Marketing & Business Development
- Conducting general and product-specific market research on products and competitors, defining all of the customer’s requirements.
- Keeping the client regularly informed of potential customers’ requirements, decisions and future plans.
- Providing information, advice and recommendations on strategy, implementation and other business matters related to the client’s products.
- Advising on customer briefings, client visits to the customer and customer visits to the client.
- Identifying the key decision-makers in the acquisition process.
- Explaining the customer’s decision-making networks and procurement procedures.
- Identifying and following existing and new potential programmes.
- Identifying critical issues affecting current projects.
- Assessing the likelihood of success of the client’s current and potential projects.
- Evaluating and reporting on the acquisition process for each project identified within a programme.
- Researching competitors’ sales activities in the territory.
- Supporting the preparation of in-country presentations, proposals and offers.
- Gathering market intelligence and reporting it to the client.
- Supporting client personnel during their visits to the country.
- Reviewing the track record of foreign companies in fulfilling offset obligations in the territory.
- Advising client personnel on the social, cultural, political and economic factors that affect sales.
- Assisting with the assessment of the client’s sales forecasts.
- Developing concepts for participation in local trade fairs, airshows and similar events.
- Promoting product sales, including the information and technical documentation provided to the customer.
- Dedicating sufficient qualified personnel and resources to promote and support each programme.
- Advising on corporate communication strategy in the territory.
- Media planning and implementation of advertising campaigns.
- Advising on any other factors to consider when pursuing recommended programmes.
- Advising on the technical expertise and English-language proficiency of potential customers, their organisations and individual decision-makers.